Case Studies

digital twin technology

Technology assessment of wearable AR systems

Our client, an established interactive and visual effects service provider, wanted to assess the potential use of wearable augmented reality (AR) systems in the service and maintenance departments in sectors such as oil and gas, m...

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consumer perception analysis

Global fast food chain sharpens menu appeal with consumer perception analysis

Challenge The client wanted to undertake a consumer perception analysis to assess the feasibility of launching a chicken-based menu in many of its restaurants in Europe. They were keen on identifying, analyzing, and improving its pr...

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branding

Brand Health Tracking for Informed Marketing Strategy

A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countries. As consumer expectations evolve constantly, the company wanted to track customer preferences towards produc...

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netscribes intellectual property protection

Intellectual property protection for business success

Netscribes intellectual property protection services help a renowned outdoor gear brand reduce financial losses due to counterfeiting and unauthorized selling. Our client, an American outdoor gear and clothing brand, was faced with...

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Competitive analysis of online life insurance providers

Competitive analysis of online life insurance providers

In order to meet the demand for superior customer experience within the evolving insurance industry, our client – a US-based life and health insurance firm – wanted to gain competitive insights about online insurance providers. ...

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Market testing

Market testing a medical device prototype

Market testing a medical device prototype to gain customer feedback before its launch.   Our client, a major medical device manufacturer, had recently developed an advanced diabetic retinopathy (DR) screening device for the C...

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market expansion

Conducting a Market Expansion Study for Business Growth

Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market.   Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route t...

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Targeted Sales Strategy

Developing a Targeted Sales Strategy with Account Intelligence

One of the world’s largest IT equipment and services company, headquartered in Japan, wanted to evaluate potential clients in the Indian market. Knowing that every company is different, it wanted to gain a deeper understanding of ...

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procurement behavior for medical equipment

Analyzing the procurement behavior for medical diagnostic equipment

A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in the Australian market. But to do so, it was important to understand the existing size and growth rate of the marke...

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optimized product catalog

Adding products at scale through optimized catalog management

Product assortment are nothing but the range of products that an e-commerce business offers its customers. A well-curated product assortment can help e-commerce businesses to attract new customers, increase sales, and boost profits....

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online shopping

Quality audit to ensure product information accuracy

The client, one of India’s largest online marketplaces, had introduced a new workflow module that allowed sellers to share product-specific data with the client directly. The client would quality audit this information against s...

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go-to-market strategy

Successful Launch through Market Entry Research

Planning a market entry can be daunting. It requires a deep understanding of the current market dynamics, including the competitive forces, barriers to entry, trade environment, and so on. Without these insights, navigating the bus...

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Enriched Product Descriptions Increase Conversion Rates

Enhanced product content to increase conversion rates

In the fiercely competitive world of e-commerce, where product listings are the lifeblood of sales, the quality of product information can make or break a business. Online marketplaces are constantly striving to enhance the content ...

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technology intelligence

Technology assessment for an automotive systems manufacturing firm

Technology assessment case study – A renowned automatic transmission system manufacturing company that has over 113 production locations in 26 countries, wanted to understand the market dynamics ad patent landscape of autonomo...

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Competitive Benchmarking

Competitive benchmarking to uncover market opportunities

Businesses that need to navigate complex markets and face evolving competition find competitive benchmarking against industry peers a crucial tool for informed decision-making. By systematically comparing performance, strategies, an...

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