Case Studies

Market Penetration and Commercialization Strategy

Developing Market Penetration and Commercialization Strategies for Innovative 3D Printers

A leading research institute wanted to commercialize an innovative 3D printer, which uses resin material for printing fine and porous structures. To ensure commercial success, a thorough understanding of the market and competitive ...

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Developing insight driven product content for a global brand manufacturer

Creating rich product content for global brand manufacturers

Product content is one of the most important factors in e-commerce, as it is what customers use to make informed purchase decisions. In today’s competitive e-commerce landscape, businesses need to provide their customers with ...

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automated-consumer-insights-from-product-reviews-netscribes

Deriving consumer insights from user-generated data

The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock deep c...

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product testing

Product testing to inform marketing strategy of respiratory disposables

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent resear...

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key opinion leaders

Identifying key opinion leaders using an integrated research approach

An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma and its treatment, in order to build a panel of national experts across select ASEAN countries. However, with no...

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market positioning

Market positioning and perception analysis for new analgesic drug

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. Th...

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apac-remanufacturing-industry

Remanufacturing market analysis: Insights for Asia-Pacific

Our client, one of the largest professional services network in the world, wanted to deepen its understanding of the remanufacturing industry in the Asia-Pacific region to develop a strategic business plan for its customer. To get a...

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Standard Discounting Analysis for Ethical Products

Standard discounting analysis for ethical products across the competitive landscape

As pharmaceutical companies navigate pricing and market competition, discount analysis serves as a strategic compass. By unveiling critical insights into discount dynamics, pharmaceutical companies can shape their pricing strategies...

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Market analysis to support data-driven strategies

Market analysis to support data-driven strategies

Our client, a US-based global management consulting firm, was tasked with devising strategies for growing its customers business in the automotive tool market. To get a granular view of the market environment and develop data-driven...

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Cardiovascular market assessment

Cardiovascular market assessment to support expansion strategy

A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia.  Its final aim was to build on its strengths in th...

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Enterprise Mobility and PCR Market Assessment

Enterprise Mobility and PCR Market Assessment

Gaining a thorough understanding before leaping into a new market is crucial to any business’ success and enduring stability.   A leading multinational telecommunications company wanted to determine the potential that Malaysi...

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Customer needs and buying behaviour assessment for fuel and non-fuel products

Customer needs and buying behavior assessment for fuel and non-fuel products

In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that wit...

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Managed testing services helps leading risk-management firm reduce costs by 12%

Managed testing services helps leading risk-management firm reduce costs by 12%

Our client, a US-based company that offers a cloud-based supply chain risk management platform to global organizations, wanted to test a revamped version of its web platform before the release. The platform provides information of o...

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Competitive price benchmarking study of the enterprise imaging IT market

Competitive price benchmarking study of the enterprise imaging IT market

A US-based global management consulting firm wanted to deepen its understanding of enterprise imaging IT and Picture Archiving and Communication System (PAC) adoption trends in the US health industry to help its client develop a com...

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potential non banking channel partners

Identifying potential non-banking channel partners for insurance sales in Indonesia

One of the largest publicly traded property and casualty (P&C) insurers in the US, wanted to identify prospective non-bancassurance channel partners to leverage its insurance offerings in Indonesia. The firm knew that in order t...

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