The success of an e-commerce website depends heavily on the quality of the product catalog. While this is one of the most important aspects of building a successful e-commerce site, it is often neglected. A well-managed product catalog, one with a wide range of products with the right product information, attracts more customers and helps shoppers to buy confidently.
The client, one of India’s largest online marketplaces, needed to quickly grow its online product assortment in order to keep up with the growing customer demand and competition. However, it lacked the capability and resources to consistently organize, standardize and publish product-specific information provided by multiple sellers and brands. It was, therefore, in search of an effective cataloging solution that would help in growing its product assortment quickly, while ensuring product information is customer ready, and consistently adheres to its cataloging guidelines.
Find out how this client was able to quickly expand its product assortment across key categories and add over 0.2 million unique SKUs per month to its e-commerce website.
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