As organizations put customers at the center of their business strategies, they need to be quick to recognize and act on the right consumer signals. Our consumer research services can help you capture these signals effectively and determine how to reach them, connect them to your brand, and retain them.
From identifying lucrative customer segments, fine-tuning your marketing strategies, and understanding customer behaviors at each step of the purchase journey, to measuring awareness and testing concepts, you can rely on our consumer insights to build a sustained competitive advantage.
Understand different consumer segments and buyer personas, and create strategies to effectively cater to their needs.
Get a nuanced view of the customer’s decision-making journey, their awareness levels, preferences, behavior, and motivators to help you build products they will love.
Define the market viability of new concepts, evaluate how they perform against competing products, and assess customers’ adoption willingness.
Meet consumer needs and expectations by uncovering factors influencing brand loyalty, advocacy, and repeat purchases.
Benchmark your brand and compare it to your competitors to see how it impacts your brand value.
Test the effectiveness of your marketing campaigns on focus groups to maximize results and minimize errors.
Uncover features that consumers value most and how much they are willing to pay for them. Understand the price-feature relationship to optimize your pricing strategies.
Leverage the power of advanced social listening tools, always-on monitoring, and experienced analysts who offer actionable insights and recommendations.
Get a holistic perspective of your customer’s experience, including their needs, pain-points, and triggers, at various touch points of the shopping journey.
From surveys to video analytics, Netscribes provides a 360-degree perspective of consumers. We collaborate with insight teams worldwide to answer fundamental questions surrounding the ‘what?’, ‘why?’, and ‘so what?’ of consumer behavior.
Bespoke insights that address your organization’s unique business challenges.
Ability to conduct market research in over 80 countries and in multiple languages.
We leverage both structured and unstructured data sources, including social media, blog, and review sites
Gain powerful insights to strengthen marketing efforts and inform business decisions.
Obtain information that matters most and make speedy decisions through effective communication of insights.
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