As organizations put customers at the center of their business strategies, they need to be quick to recognize and act on the right consumer signals. Our consumer research services can help you capture these signals effectively and determine how to reach them, connect them to your brand, and retain them.

From identifying lucrative customer segments, fine-tuning your marketing strategies, and understanding customer behaviors at each step of the purchase journey, to measuring awareness and testing concepts, you can rely on our consumer insights to build a sustained competitive advantage.

Choose Netscribes for

Identify customer segments

Understand different consumer segments and buyer personas, and create strategies to effectively cater to their needs.

Building better products

Get a nuanced view of the customer’s decision-making journey, their awareness levels, preferences, behavior, and motivators to help you build products they will love.

Testing concepts

Define the market viability of new concepts, evaluate how they perform against competing products, and assess customers’ adoption willingness.

Building loyalty

Meet consumer needs and expectations by uncovering factors influencing brand loyalty, advocacy, and repeat purchases.

Tracking your brand

Benchmark your brand and compare it to your competitors to see how it impacts your brand value.

Communicating powerful messages

Test the effectiveness of your marketing campaigns on focus groups to maximize results and minimize errors.

Determining an optimal price

Uncover features that consumers value most and how much they are willing to pay for them. Understand the price-feature relationship to optimize your pricing strategies.

Discovering the voice of the customer (VoC)

Leverage the power of advanced social listening tools, always-on monitoring, and experienced analysts who offer actionable insights and recommendations.

Charting the consumer journey

Get a holistic perspective of your customer’s experience, including their needs, pain-points, and triggers, at various touch points of the shopping journey.

Netscribes’ consumer research services leverages traditional and innovative methods

From surveys to video analytics, Netscribes provides a 360-degree perspective of consumers. We collaborate with insight teams worldwide to answer fundamental questions surrounding the ‘what?’, ‘why?’, and ‘so what?’ of consumer behavior.

consumer research

Custom research

Bespoke insights that address your organization’s unique business challenges.

Global panel network

Global panel network

Ability to conduct market research in over 80 countries and in multiple languages.

Multiple data sources

Multiple data sources

We leverage both structured and unstructured data sources, including social media, blog, and review sites

Research  Data analytics

Research + Data analytics

Gain powerful insights to strengthen marketing efforts and inform business decisions.

Data visualization

Data visualization

Obtain information that matters most and make speedy decisions through effective communication of insights.

Success stories

Our data and analytics solutions can contribute to your growth story.

Interested to explore more?

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