As organizations put customers at the center of their business strategies, they need to be quick to recognize and act on the right consumer signals. Our consumer research offering can help you capture these signals effectively and determine how to best reach them, connect them to your brand, and retain them.
For over 20 years, we have worked with global brands in delivering consumer insights to support new market entry, product and service development, brand communications, and customer experience management. We conduct a variety of B2B and B2C consumer research studies on a local and global scale. Depending on your objectives, we use one or more quantitative and qualitative research methodologies, including online surveys, telephonic interviews, and focus group discussions, to deliver the most cogent results.
From identifying lucrative customer segments, fine-tuning your marketing strategies, and understanding customer behaviors at each step of the purchase journey, to measuring awareness and testing concepts, you can rely on our consumer research and insights to build a sustained competitive advantage.
Understand different consumer segments and buyer personas, and create strategies to effectively cater to their needs.
Get a nuanced view of the customer’s decision-making journey, their awareness levels, preferences, behavior, and motivators to help you build products they will love.
Define the market viability of new concepts, evaluate how they perform against competing products, and assess customers’ adoption willingness.
Meet consumer needs and expectations by uncovering factors influencing brand loyalty, advocacy, and repeat purchases.
Benchmark your brand and compare it to your competitors to see how it performs on key brand health metrics such as awareness, recall, recognition, identity, and trust.
Test the effectiveness of your brand’s messaging on consumers to maximize campaign results and reduce iterations.
Uncover features that consumers value most and how much they are willing to pay for them. Understand the price-feature relationship to optimize your pricing strategies.
Leverage the power of advanced social listening tools, always-on monitoring, and experienced analysts who offer actionable insights and recommendations.
Get a holistic perspective of your customer’s experience, including their needs, pain points, and triggers, at various touch points of the purchase journey.
We collaborate with insight teams worldwide to answer fundamental questions surrounding the ‘what?’, ‘why?’, and ‘so what?’ of consumer behavior.
Bespoke consumer insights that address your organization’s unique business questions.
Ability to conduct consumer research in over 80 countries and in multiple languages.
We leverage qualitative and quantitative research, as well as unstructured data sources such as social media and public web data.
Technology-driven research and analytics solutions that deliver faster and more accurate insights.
Obtain insights that matter most and make speedy decisions through effective communication of insights.
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