Case Studies

Customer review analytics

Analyzing customer reviews for e-commerce marketplace success

User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think, the search terms they use,  their core buying intent, the features they se...

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Product profitability analytics

Identifying products that contribute to customer growth and profitability

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocatin...

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grocery supermarket

Analytics-led inventory planning helps grocery supermarket chain save USD 1.8 million annually

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly...

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Discount optimization for a leading fast food restaurant chain

Discount optimization for a leading fast food restaurant chain

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it requi...

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Determining ROI on influencer marketing

Measuring Influencer Marketing ROI with Social Media Intelligence

Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate thes...

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automated-consumer-insights-from-product-reviews-netscribes

Deriving consumer insights from user-generated data

The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock deep c...

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consumer perception analysis

Global fast food chain sharpens menu appeal with consumer perception analysis

Challenge The client wanted to undertake a consumer perception analysis to assess the feasibility of launching a chicken-based menu in many of its restaurants in Europe. They were keen on identifying, analyzing, and improving its pr...

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netscribes intellectual property protection

Intellectual property protection for business success

Netscribes intellectual property protection services help a renowned outdoor gear brand reduce financial losses due to counterfeiting and unauthorized selling. Our client, an American outdoor gear and clothing brand, was faced with...

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optimized product catalog

Adding products at scale through optimized catalog management

Product assortment are nothing but the range of products that an e-commerce business offers its customers. A well-curated product assortment can help e-commerce businesses to attract new customers, increase sales, and boost profits....

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online shopping

Quality audit to ensure product information accuracy

The client, one of India’s largest online marketplaces, had introduced a new workflow module that allowed sellers to share product-specific data with the client directly. The client would quality audit this information against s...

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go-to-market strategy

Successful Launch through Market Entry Research

Planning a market entry can be daunting. It requires a deep understanding of the current market dynamics, including the competitive forces, barriers to entry, trade environment, and so on. Without these insights, navigating the bus...

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Enriched Product Descriptions Increase Conversion Rates

Enhanced product content to increase conversion rates

In the fiercely competitive world of e-commerce, where product listings are the lifeblood of sales, the quality of product information can make or break a business. Online marketplaces are constantly striving to enhance the content ...

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Competitive Benchmarking

Competitive benchmarking to uncover market opportunities

Businesses that need to navigate complex markets and face evolving competition find competitive benchmarking against industry peers a crucial tool for informed decision-making. By systematically comparing performance, strategies, an...

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Market Assessment

Identifying potential customers through Market Analysis

A global supplier of polyphenol extracts wanted to understand the need for its products in the dietary supplements market. To do so, the client’s sales team wanted to identify potential manufacturers and suppliers of nutritional s...

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Improving SEO Performance

Improving SEO performance

A leading supplier of Medjoul dates, based in Israel, was struggling to expand its presence in India. Knowing that a majority of shoppers discover brands and make their purchase decisions online, it wanted to increase its online vis...

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