As a leader in Healthcare Market Research and insights, Netscribes assists clients in the healthcare and life sciences industry with strategic marketing and product development decisions. By analyzing the impact of various market forces, including regulatory, technological, competitive, and customer behavior, our insights guide decisions around healthcare market access, portfolio optimization, and product positioning and messaging.

Our ever-expanding coverage spans over 86 specialties and 60 medical conditions in 57 countries. With in-house market research and analytics teams and a stakeholder coverage of more than 1.5 million healthcare professionals, we can conduct large-scale quantitative and qualitative research in hard-to-reach markets.

healthcare market intelligence

Solutions we offer

market insights

Market Insights

Perform market assessment, market sizing, competitive intelligence, and industry trends analysis along with drivers and challenges for growth.

Product Testing

Product Testing

Discover the impact of introducing a new category or brand variants, product mix or portfolio optimization, and market assessment for first-mover advantage.

Market Assessment

Market Assessment

Obtain continuous, integrated market insights on new markets in terms of opportunities and risks. Gain thought starters to make effective decisions.

Competitive Intelligence

Competitive Intelligence

Gather relevant competitive insights to drive strategic marketing, sales, product development, and innovation.

Market Entry and Expansion

Market Entry and Expansion

Formulate strategies that include details regarding pricing, product portfolio, target customers, addressable market size, and more.

Emerging Market Analysis

Emerging Market Analysis

Identify new opportunities using trend and demand analysis to help you better prioritize and strategize for the future.

Campaign Effectiveness Analysis

Campaign Effectiveness Analysis

Evaluate the performance of a brand campaign to measure its effectiveness, concept testing or generate ideas for new campaigns.

Consumer Purchase Journey

Consumer Purchase Journey

Uncover purchase needs and triggers, information sources, and influencers, identify customer touch points, understand your brand’s perception and positioning gaps, various drivers for choice of formulations, formats, and more.

Customer Satisfaction Survey

Customer Satisfaction Survey

Capture customer feedback on a product, service, and customer support system through a well-designed survey. Understand your customer base better and strategically improve your product or service offerings in accordance with market demands.

Need Gap Analysis

Need Gap Analysis

Assess market attractiveness of a new product, understand a market’s unfulfilled niches, and the level of acceptance of a product in the current market to help firms stay ahead of competition.

Literature Review

Literature Review

Evaluate and review medico marketing literatures of a new product before its market launch.

Analog Analysis

Dig deeper into scientific details, indications, usage, dosages, claims, approvals, and more of an analog to be launched in a market.

Social Media Analysis

Social Media Analysis

Listen in on social media to understand brand performance, customer views and competitor strategies. Monitor and analyze social media platforms and activities.

Consumer Segmentation

Consumer Segmentation

Perform various types of studies like need-based segmentation, psychographic segmentation, demographic segmentation, and geographic segmentation.

Pricing and Reimbursement

Pricing and Reimbursement Landscape

Understand the best price estimation for a product or product mix and the reimbursement system in a particular market. Decode the medical policies, decision-making process, tendering process, and elements of reimbursement like coding, coverage, payment terms, and more.

Industries we support

pharma marketing intelligence

Pharmaceuticals

Health insurance marketing and competitive intelligence

Health Insurance

Medical devices market and competitive intelligence

Medical Devices

Biotechnology

Biotechnology

Digital health

Digital Health

Insights

Success stories

Get a detailed overview of patients and markets through holistic insights from Netscribes Healthcare Market Research


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