Healthcare

Growth in the healthcare industry comes from a sustainable differential advantage. Establishing differentiation based on product, market, cost, or brand value is what sets the winners apart from the rest. We uncover differentiation opportunities for healthcare organizations through comprehensive market research and analysis. Using qualitative and quantitative approaches, we offer strategic direction to healthcare providers for seizing market opportunities and outpacing the competition.

Netscribes provides full-service healthcare market research services to global firms across varied healthcare domains. With experience working across more than 57 countries, 86 specialties, and 60 medical conditions and ailments, we couple local expertise with rich insight from carefully verified physicians, allied healthcare professionals, administrators, KOLs, payers, and patients.

The result:

  • Identify market gaps and unmet needs
  • Improve the effectiveness of your communications with diverse healthcare stakeholders
  • Identify the best products to introduce in any market
  • Commercialize medical products in complex markets
  • Optimize your products to win a therapeutic category

 

All this transpires into increased market share and reduced errors, risk, and costs.

Our stakeholder coverage

 

  • 1.5+ million Healthcare professionals
  • 57+ Countries
  • 86+ Specialties
  • 60+ Medical conditions

 

Healthcare market research coverage

Understand and meet the strategic considerations that impact the product life cycle.

How we help:

  • Product testing
  • Unmet needs/ gap analysis
  • Product positioning and messaging
  • Brand reputation and regard measurement
    • Awareness, familiarity & favorability
    • Usage and attitude
    • Attribute recall
    • Future usage
    • Level of satisfaction

Establish effective product value propositions and product positioning for target customer segments.

How we help:

  • Product positioning
  • Market assessment
  • Segmentation
  • Forecasting
  • Launch evaluation
  • Repositioning
  • Messaging and concept testing

Obtain patient, physician, and payer insights across various indications, modalities, and markets.

How we help:

  • Therapy area pipeline analysis
  • In-licensing opportunity analysis
  • KOL management
  • Clinical trials tracking
  • Treatment flows and guidelines
  • Health outcomes market access
  • Key R&D activities across industry
  • E-playbook (early and late-stage asset commercialization)

Maintain brand value and improve bottom-line growth through continual monitoring of the market and your brand’s health.

How we help:

  • Customer satisfaction and loyalty
  • Corporate branding
  • Corporate reputation
  • Product innovation

Key expertise areas

market intelligence

Market Intelligence

Get an accurate and holistic view of the market environment to inform and support product development, portfolio, and marketing decisions.

  • Physician perception and product acceptance
  • Regulatory and reimbursement environment
  • Regulatory pathways by drug categories
  • Pricing trends
  • Sales forecasting
  • Indication landscape
  • Patient journey mapping
  • Market growth forecasting

competitive intelligence

Competitive Intelligence

Keep track of competitive activity and obtain in-depth insight to identify gaps, threats, unmet needs, establish value propositions, and more. We deliver competitive intelligence through:

  • Newsletters/Media monitoring
  • Competitor tracking
  • Social media intelligence
  • Competitor benchmarking (at operational, financial, product, strategy and best-practices level)

industry intelligence

Industry/Sector intelligence

Track specific sectors within the healthcare industry across parameters such as:

  • Growth drivers/trends/ challenges
  • Major players
  • Government regulation/ policies
  • Key geography/segments/ assets type
  • Assets under management
  • Macro-economic factors

Healthcare industry coverage

Healthcare industry coverage

Why Netscribes?

The present healthcare environment is highly dynamic, characterized by rapid technological innovation and evolving patient needs. Healthcare providers find themselves facing significant challenges in identifying opportunities for differentiation in such a dynamic and competitive environment. Access to unbiased, holistic, and reliable research is the key to navigating such a dynamic environment. We offer healthcare organizations the necessary intelligence for establishing optimal strategies and tactics with confidence.

Over the last two decades, we have helped both Fortune 500 companies, as well as high-potential startups, leverage data to tackle disruption, understand evolving customers, and accelerate business growth.

Why partner with us?

  • One-stop-shop for all your research needs – from assessing target market needs, identifying differential advantage requirements based on competitive analysis, strategy formulation, pretesting/ concept testing, through implementation (product, price, place and promotion)
  • Vast healthcare market research coverage spanning 86+ specialties, and 60+ medical conditions and ailments
  • Access to 1.5+ million healthcare professionals and allied healthcare professionals in over 57 countries
  • Netscribes provides fast, efficient and flexible survey and incentive access
  • We combine local expertise with rich insight from carefully verified Physicians, Allied Healthcare Professionals, Administrators, KOLs, Payers and Patients

More Resources

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