12 Nov, 2018
An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug was prescribed specifically to curb on surgical site infections. Knowing that this activity would need a solid research partner to gather precise, timely, and actionable data based on industry experts’ perspectives, it sought to collaborate with Netscribes.
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