Objective
An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug was prescribed specifically to curb on surgical site infections. Knowing that this activity would need a solid research partner to gather precise, timely, and actionable data based on industry experts’ perspectives, it sought to collaborate with Netscribes.
Approach and Solution
A qualitative research was conducted by the Netscribes team to understand surgeons’ views and recommendations for preventing surgical site infections.
In order to gain a granular understanding on the processes and practices used to minimize post-operative infections, we designed a comprehensive questionnaire to capture qualitative information. Next, we conducted in-depth interviews with general surgeons, orthopaedic doctors and neurosurgeons who treat post-operative infections, to gain their views on surgical site infections. These interviews lasted an average of 45 minutes each.
To ensure we capture relevant and highly-credible information, we targeted surgeons who treat a minimum of five cases per week for post-operative infections and have five to 30 years of experience. Finally, we consolidated the best practices, processes and special care methods suggested by these surgeons to minimize the occurrence of post-operative infections.
Results Delivered
After conducting an intensive country-wise analysis of the data procured, we presented our key findings in an MS PowerPoint report. During the course of the study, we also provided an online report of the quota completed to track the survey’s progress.
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Benefit
Informed by Netscribes’ findings, the company was geared to refine its training program to increase awareness on preventing post-operative and surgical site infections, and implement the program across its geographical presence.
