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Market positioning and perception analysis for new analgesic drug



market positioning

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug was prescribed specifically to curb on surgical site infections. Knowing that this activity would need a solid research partner to gather precise, timely, and actionable data based on industry experts’ perspectives, it sought to collaborate with Netscribes.

 

Download this case study to know how our team of data analysts and researchers geared the company with qualitative insights to effectively steer their future training programs.



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