Competitive Intelligence

Being constantly aware of your competitors is crucial for capitalizing on current and future market opportunities. That’s why we provide ongoing competitive intelligence, both descriptive and prescriptive, to help companies stay agile and avoid industry surprises.

By synthesizing multiple sources of research, we present evidence-based point of views about the competitive landscape to help you craft differential, go-forward strategies.

Our competitive intelligence solution covers

Competitive Intelligence

Competitive Landscape Analysis

  • Market overview
  • Direct and indirect competitors
  • Market share analysis


financial analysis

Financial Analysis

  • Annual and quarterly results
  • Revenue and growth
  • Operating profit and growth
  • Net profit and growth
  • Financial health evaluation
  • Performance comparison versus peers


Marketing Strategy

Business Strategy

  • M&A activity
  • Partnerships, alliances, and joint ventures
  • Geographic expansion
  • Product launches
  • Restructuring
  • Unique selling point (USP)


Growth Initiatives

Growth Initiatives

  • Growth strategies
  • Innovation and R&D
  • Strategic plans, initiatives, and investments
  • Awards
  • Partnership/Channel Partner models


Technology Intelligence

Technology Analysis

  • IP competitive analysis
  • Patent portfolio benchmarking
  • Competitor technology development and investments


business overview

Business Overview

  • Business model
  • Business segments
  • Products/ Services/ Capabilities
  • Geographic presence
  • Competitors


marketing and branding

Marketing and Branding

  • Key marketing and branding activities, including advertising, TV and digital commercials, marketing collaterals etc.
  • Events
  • Social media and online marketing
  • Website analysis


We bring together all the insights you need using multiple research methods

Netscribes combines primary and secondary research, social media listening, and IP research to provide clear, actionable insights.

primary research

Primary Research

Use of quantitative or qualitative methods to understand consumer preferences and market competition

secondary research

Secondary Research

High-level competitive analysis based on secondary sources of information, including business databases, websites, news articles, press releases, and more


IP Research

Patent analysis using automated tools and global databases to understand your competitors’ R&D and growth strategies

social media analytics

Social Media Listening

Analysis of competitor social media activity to assess and benchmark online marketing strategies


  • View the competitive landscape as a whole through the integration of information from multiple sources
  • Operate more rapidly and in a concrete manner with speedy and holistic competitive analysis
  • Devise more impactful strategies with a thorough understanding of the competition’s current and future plans
  • Determine your competitive strengths and the areas for improvement
  • Get ideas for new developments, approaches, and practices
  • Stay better prepared for the changes occurring in your industry
Why clients choose Netscribes?

Having executed hundreds of competitive intelligence projects across markets and technologies, Netscribes understands the challenges organizations face in gathering actionable CI. Our strong market research capabilities and the ability to analyze vast volumes of information from multiple sources at high speed and with high flexibility helps clients gain sophisticated competitive intelligence that other firms can rarely match.

Many firms end their competitor intelligence studies once they’ve identified what their competitors are up to or what their strengths are. At Netscribes, we consider a competitor analysis to be complete only when it offers context and ties in with your organizational goals. As a result, clients obtain well-rounded, actionable recommendations that result in improved outcomes.

Gain a sustainable strategic advantage with in-depth, sophisticated knowledge about your competition

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