Quantitative and Qualitative Research

Netscribes offers integrated quantitative and qualitative market research services to fulfill a wide array of business needs. Over the last 20 years, we have worked with global brands and some of the world’s leading consulting firms in delivering insights to support new market entry, product and service development, brand communications and customer experience management.

We conduct a variety of B2B and B2C market research studies on a local and global scale. Depending on your objectives, we use one or more quantitative and qualitative research methodologies, including online surveys, telephonic interviews and focus group discussions, to deliver the most cogent results.

Netscribes has a long track record of excellence in CATI, CAWI and face-to-face interviews. With an in-house team of analysts and a global panel of experts, we manage the end-to-end primary research process – from survey design and programming, data collection and processing to reporting.

Our primary research services

Quantitative Research

  • Phone interviews
  • Web/Online Surveys
  • Face-to-face interviews
  • Mixed mode interviews

Qualitative research

  • Focus groups
  • In-depth interviews
  • Executive interviews
  • Expert panels

Market research studies we support

We offer tailor-made quantitative and qualitative research solutions to adapt to your specific requirements, such as:

  • Concept testing/ Conjoint analysis
  • Brand assessment and positioning studies
  • Thought leadership interviews
  • Usage and attitude studies
  • Store audits
  • Market assessment/ segmentation
  • New product/ service development
  • Customer satisfaction and experience studies
  • Loyalty assessment
  • Tracking/ Indexing/ Awareness studies

Why us?

experienced team

Experienced team

In-house team of 50+ members with extensive quantitative and qualitative research expertise

experienced team

Multi-lingual expertise

Ability to conduct research in over 18 languages

experienced team

Robust tools

In-house CATI setup with sample management and recording capabilities

experienced team

Voice and data quality

Centralized, neutral audit team checking 100% of the samples

experienced team

Proprietary databases

Comprehensive databases developed and maintained in-house

experienced team

Global panel network

Ability to conduct research in over 80 countries

Netscribes Quality Assurance

quality assurance

We understand and respect your concerns about data integrity. That’s why we take special care to deliver authentic and reliable research. Our dedicated team of researchers moderate interviews and collect information in a manner consistent with international best practices. The information collected is put through multiple levels of quality checks, where it’s analyzed, cleansed and validated by secondary research to provide complete, verified, and unbiased data to clients.

We are an official member of ESOMAR and abide by the ICC/ESOMAR International Code on Market and Social Research. https://directory.esomar.org/country82_India/r6303_Netscribes.php

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