Automotive & Mobility, Consulting and Advisory Firms, Primary Market Research, Research and Information Services
A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, sought data-driven insights to guide their strategic plan to enter the US class 8 truck market. Their existing information was limited in scope and lacked external market perspectives, such as vehicle sales growth, product development trends, customer preferences, and the competitive landscape.
Download this case study to find out how Netscribes’ market analysis, which involved extensive secondary and primary research, helped the company gain a holistic understanding of the US class 8 truck market.
