The hyper-competitive and dynamic nature of the consumer goods industry demands that companies be in-step with the changing trends and consumer behavior. Acting upon timely and accurate insights is quintessential to survival, but with so much data available, deriving reliable insights can be a challenge.
At Netscribes, we utilize integrated research and analysis techniques to deliver reliable information and insights. Using a unique combination of social media analytics, primary and secondary research, and IP analysis we derive insights across markets, consumers, competitors, and technologies to help companies think clearly and act more decisively.
Global companies in the consumer goods industry, including luxury brands, personal care, and F&B brands, rely on Netscribes market intelligence services to make informed decisions regarding market entry and expansion, marketing campaigns, product development, and more.
Gain insights into the current and forecasted market landscape, customer behavior, competitive landscape, regulatory environment, and more to support your marketing strategy and brand management initiatives. Understand the market size and growth; identify the key players, barriers to market entry, distribution models, competitive advantages/ disadvantages, and more for better planning and decision-making.
Address the white-spaces in your offering and drive differentiation by identifying emerging trends, consumer preferences, and global product and packaging innovations based on our market and patent research and social media analytics.
Drive brand engagement and build closer relationships with relevant target audiences with reliable consumer insights and digital marketing services. Enhance your brand image and increase visibility across digital channels with our e-commerce creative solutions.
Netscribes helps you assess new markets in terms of their opportunities and risks, and provides thought starters for making effective decisions around market entry and expansion. Our research and insights help you determine the key characteristics of target markets, drivers or inhibitors of growth, potential size of the market, and so on.
Partner identification and selection
Netscribes research helps you understand consumers and shoppers in terms of their purchase decisions and consumption habits. We help you identify consumer needs, white-spaces in your offering, customer segments, purchase decision makers, latest trends, consumer preferences and attitudes, and potential customers.
Customer preference, attitude, and sentiment analysis
We provide insights related to competitor activities to help you stay ahead of them. Keep track of competitive activity, understand their strengths, how they tackle challenges in the changing environment, and what you can do better than the competition.
Competitor activity monitoring
To help you reduce the impact of external disruptions and minimize competitor’s strategic surprise, we track the market for technology disruption, competitive shifts, regulatory changes, environmental factors, consumer or social changes, economic conditions, and political influences. Our social listening and analytics capabilities help you understand customer sentiment, define specific purchase preferences, influencers, competition and consumers’ attitudes towards brands; and attract and engage consumers across social media platforms.
Competitor activity monitoring
Captivate audiences and deliver consistent omnichannel shopping experiences with our creative marketing solutions. We standardize product information and create rich product content for online and offline channels to help you attract more customers and inform their purchase decisions.
Social media marketing
Netscribes uses a unique combination of primary research expertise and traditional desk research along with IP/patent research and social media analytics, to derive accurate insights and support customer-oriented strategies. Netscribes offers multiple engagement models to meet the diverse needs of global clients and provides them with a competitive edge in a rapidly-evolving business environment.
We specialize in the following segments within the consumer goods industry: