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Consumer Packaged Goods

Companies need to rapidly respond to consumer needs and preferences to survive in the ultra-competitive Consumer Packaged Goods (CPG) industry. But with so much data available, gathering relevant insights can be overwhelming.

At Netscribes, we utilize multidimensional data sources to get the whole picture. We gather intelligence using a unique combination of social media analytics, primary and secondary research, and IP analysis to provide CPG companies comprehensive market and consumer insights on a continual basis.

Global companies in the CPG industry, including luxury brands, personal care, and food and beverage companies, rely on Netscribes market intelligence services to make strategic decisions regarding product development, market entry, commercialization, and marketing initiatives.

How we help

brand management

Brand Management & Strategy

Gain ongoing insights into the current market trends, customer needs and preferences, competitive strategies, and macroeconomic landscape to support your marketing strategy and brand management initiatives. Understand the market size and growth; identify the key players, barriers to market entry, distribution models, competitive advantages/ disadvantages, and more for better planning and decision-making.

Product R&D

Product R&D

Address the white-spaces in your offering and drive differentiation by identifying emerging trends, consumer preferences, and global product and packaging innovations based on market and patent research and social media analytics.

marketing and communication

Marketing & Communications

Drive brand engagement and build closer relationships with relevant target audiences using our content and social media services. We provide support with marketing content creation, SEO optimization, social media listening, customer insights, and social media marketing.

Services

strategy support

Strategy Support

Netscribes helps you assess new markets in terms of their opportunities and risks, and provides thought starters for making effective decisions around market entry and expansion. Our research and insights help you determine the key characteristics of target markets, drivers or inhibitors of growth, potential size of the market, and so on.

market-landscap-analysisMarket assessment

market-sizingMarket sizing

opportunity-assessmentOpportunity assessment

go-to-market-strategyGo-to-market strategy

partner-identificationPartner identification and selection

customer intelligence

Customer Intelligence

Netscribes research helps you understand consumers and shoppers in terms of their purchase decisions and consumption habits. We help you identify consumer needs, white-spaces in your offering, customer segments, purchase decision makers, latest trends, consumer preferences and attitudes, and potential customers.

consumer-landscapingConsumer landscape

customer-segmentationConsumer segmentation

new-customer-identificationNew-customer identification

customer-preferenceCustomer preference, attitude, and sentiment analysis

competitive intelligence

Competitive Intelligence

We provide insights related to competitor activities to help you stay ahead of them. Keep track of competitive activity, understand their strengths, how they tackle challenges in the changing environment, and what you can do better than the competition.

competitor-landscapeCompetitor landscape

competitor-profilingCompetitor profiling

competitor-benchmarkingCompetitor benchmarking

competitor-activity-monitoringCompetitor activity monitoring

tracking and monitoring

Tracking & Monitoring

To help you reduce the impact of external disruptions and minimize competitor’s strategic surprise, we track the market for technology disruption, competitive shifts, regulatory changes, environmental factors, consumer or social changes, economic conditions, and political influences. Our social listening and analytics capabilities help you understand customer sentiment, define specific purchase preferences, influencers, competition and consumers’ attitudes towards brands; and attract and engage consumers across social media platforms.

competitor-activity-monitoringCompetitor activity monitoring

crisis-monitoringCrisis monitoring

trends-trackingTrends tracking

market-trackingMarket tracking

What you get

  • Get a comprehensive and dynamic picture of the latest consumer trends with our real-time social media insights
  • Drive performance and differentiation with our in-depth, global coverage of the latest trends in product and packaging innovation
  • Build intimate relationships with consumers and drive brand engagement by integrating our social media analytics with your brand marketing strategy

Our Approach

Netscribes uses a unique combination of primary research expertise and traditional desk research along with IP/patent research and social media analytics, to provide timely insights and support customer-oriented strategies. Our analytical approach encompasses external factors based on our EICPT model, i.e., economy, industry, company, product, and technology. Netscribes offers multiple engagement models to meet the diverse needs of global clients and provides them with a competitive edge in a rapidly evolving business environment.

We specialize in the following categories within the CPG industry:

home care

Home Care

personal care

Personal Care

food and beverages

Food & Beverage

clothing footwear and accessories

Clothing, Footwear & Accessories

luxury products

Luxury Products

Packaging

Packaging

automotive

Automotive



Adapt to ever-changing consumer needs and evolving market trends and achieve profitable growth



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