Companies need to rapidly respond to consumer needs and preferences to survive in the ultra-competitive Consumer Packaged Goods (CPG) industry. But with so much data available, gathering relevant insights can be overwhelming.
At Netscribes, we utilize multidimensional data sources to get the whole picture. We gather intelligence using a unique combination of social media analytics, primary and secondary research, and IP analysis to provide CPG companies comprehensive market and consumer insights on a continual basis.
Global companies in the CPG industry, including luxury brands, personal care, and food and beverage companies, rely on Netscribes market intelligence services to make strategic decisions regarding product development, market entry, commercialization, and marketing initiatives.
Gain ongoing insights into the current market trends, customer needs and preferences, competitive strategies, and macroeconomic landscape to support your marketing strategy and brand management initiatives. Understand the market size and growth; identify the key players, barriers to market entry, distribution models, competitive advantages/ disadvantages, and more for better planning and decision-making.
Address the white-spaces in your offering and drive differentiation by identifying emerging trends, consumer preferences, and global product and packaging innovations based on market and patent research and social media analytics.
Drive brand engagement and build closer relationships with relevant target audiences using our content and social media services. We provide support with marketing content creation, SEO optimization, social media listening, customer insights, and social media marketing.
Netscribes helps you assess new markets in terms of their opportunities and risks, and provides thought starters for making effective decisions around market entry and expansion. Our research and insights help you determine the key characteristics of target markets, drivers or inhibitors of growth, potential size of the market, and so on.
Partner identification and selection
Netscribes research helps you understand consumers and shoppers in terms of their purchase decisions and consumption habits. We help you identify consumer needs, white-spaces in your offering, customer segments, purchase decision makers, latest trends, consumer preferences and attitudes, and potential customers.
Customer preference, attitude, and sentiment analysis
We provide insights related to competitor activities to help you stay ahead of them. Keep track of competitive activity, understand their strengths, how they tackle challenges in the changing environment, and what you can do better than the competition.
Competitor activity monitoring
To help you reduce the impact of external disruptions and minimize competitor’s strategic surprise, we track the market for technology disruption, competitive shifts, regulatory changes, environmental factors, consumer or social changes, economic conditions, and political influences. Our social listening and analytics capabilities help you understand customer sentiment, define specific purchase preferences, influencers, competition and consumers’ attitudes towards brands; and attract and engage consumers across social media platforms.
Competitor activity monitoring
Netscribes uses a unique combination of primary research expertise and traditional desk research along with IP/patent research and social media analytics, to provide timely insights and support customer-oriented strategies. Our analytical approach encompasses external factors based on our EICPT model, i.e., economy, industry, company, product, and technology. Netscribes offers multiple engagement models to meet the diverse needs of global clients and provides them with a competitive edge in a rapidly evolving business environment.
We specialize in the following categories within the CPG industry:
E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars of FMCG retail growth came from online channels over 2016-17. A number of categories, such as edible goods, personal care, healthcare, and pet care are witnessing dramatic e-commerce growth in major markets such as the US, UK, China, Japan, South Korea, and India.
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation across its functions. The transition from physical mom-and-pop stores, to the mall culture and finally the rise of e-commerce has made significant changes in the way consumers shop for FMCG products.
Year after year, we hear about ambitious market entries going kaput. Take for example Target’s Canadian expansion, which came to a grinding halt within two years of entering the country.