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Planning a go-to-market strategy to enter a new market can be daunting. There are several factors to be considered –  the market dynamics, competition, differences in the language, culture, laws and regulations. You need a deep unders...

One of the leading fruit-juice manufacturers in the world that sells fruit juice in over 100 countries was facing immense competition from local players in Africa. Adding to its woes was the fact that the consumption of juice in the African m...

A global supplier of polyphenol extracts wanted to understand the need for its products in the dietary supplements market. To do so, the client’s sales team wanted to identify potential manufacturers and suppliers of nutritional supplements...

A leading supplier of Medjoul dates, based in Israel, was struggling to expand its presence in India. Aware of the fact that a majority of shoppers make their purchase decisions online, it knew that increasing its online visibility through be...

A premium global health food firm based in Israel wanted to improve the sale of their luxury dates.  However, it had little insight into the buying habits and lifestyles of their customers and, consequently, lacked personalized communication...