A global technology conglomerate was eager to gain insights into e-commerce trends in 2022 as it provided brands and organizations, with advertising platforms wanted to gain a comprehensive understanding of the emerging market disruptions. It...

Product catalog management is a critical process for any retail business, but it can be especially challenging for large and complex catalogs. Wholesale sellers in the B2B market often have to manage catalogs with thousands of products, and t...

Are you struggling to increase customer conversion at your retail store? Do you want to understand your customer’s buying journey and persona better? Did you know you can use eye-tracking data analysis to evaluate what your customer mig...

For clothing brands to understand their target customers and identify the latest trends and consumer preferences in the retail and fashion industry, a constant assessment of the market is highly crucial. Our client, a leading player in the In...

Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals. Our client, a leading home fitness equipment provider, with a global presence, wanted to conduct a brand performance asse...

Seeking to streamline their data extraction techniques and reporting process and cut down the time it took to get actionable business insights, a US-based gaming and energy drink manufacturer was looking for a suitable solution provider. &nbs...

Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step. It ena...

Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior customer experience across its online and offline channels. With e-commerce growing from strength to strength, one of the world...

User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think, the search terms they use,  their core buying intent, the features they seek, and mu...

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their ma...