Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior customer experience across its online and offline channels. With e-commerce growing from strength to strength, one of the world...

User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think, the search terms they use,  their core buying intent, the features they seek, and mu...

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their ma...

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly perishabl...

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was de...

Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these spends. ...

The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock deep consumer in...

Challenge The client wanted to undertake a consumer perception analysis to assess the feasibility of launching a chicken-based menu in many of its restaurants in Europe. They were keen on identifying, analyzing, and improving its product offe...

Netscribes intellectual property protection services help a renowned outdoor gear brand reduce financial losses due to counterfeiting and unauthorized selling. Our client, an American outdoor gear and clothing brand, was faced with the erosi...

Product assortment are nothing but the range of products that an e-commerce business offers its customers. A well-curated product assortment can help e-commerce businesses to attract new customers, increase sales, and boost profits. However, ...