Insights

Convenience and value of time are two fundamental priorities that the pandemic has woven into the fabric of post-Covid customer behavior. The growing demand and willingness to pay for such privileges have formed the runway for the l...

As physical stores reopen, brick and mortars will move towards a digital-driven experience, aligned with the new normal of social distancing. For customers, this means reduced waiting time, an immersive billing experience, and real-...

In 2020, the global semiconductor market generated over USD 450 Bn revenue. About 60% of the growth was due to the strong demand for memory, GPUs, and 5G chipsets. However, following the COVID-19 pandemic, many factories shut their ...

The battle is real. As the holidays inch closer, consumers grow increasingly accustomed to the joy of shopping online both from a safety and convenience standpoint. In the race to claim the maximum wallet share brands are doing all ...

The pandemic has transformed the average consumer: the way they think, work, and shop. 80% of US consumers are still changing the way they shop and 43% are frequently shopping online for stuff that they could buy in stores.   T...

With more than half of all US purchases being digitally-inspired, implementing effective digital commerce practices has become imperative for long-term success. Retailers and brands need to step up their digital commerce strategies ...

While there’s no real telling how this holiday season will unfold, there are a few distinct signals that shed light on what could be expected. From 2020’s back-to-school performances to Amazon’s Prime Day being rescheduled, if...

As COVID-19 catapults the rules of consumer engagement, brand manufacturers will need to stay cognizant of the quickly evolving new normal. Understanding aspects like the current concerns and priorities of consumers, factors that in...

The COVID-19 pandemic struck India at a time when its economy was already suffering from muted growth due to sluggish demand in the domestic market. The immediate impact of the outbreak included sudden surges in demand for essential...

With global e-commerce expansion on the rise, brand manufacturers are placing a greater focus on digital to drive organic growth and increase sales. Having a digital sales presence has gone from being a “good-to-have” to a “mu...

Over half of grocery purchases are influenced by digital today. For brands and retailers to win in this space, it means gaining a clear understanding of the evolving needs and expectations of the digital grocery shopper. While conve...

To say that Instagram has changed the beauty industry would be an understatement. With a growing user-base that spends copious amounts of time scrolling through visuals, Instagram has become a pivotal channel for product discovery...

The retail industry has been disrupted by companies such as Amazon and Google, who are constantly raising the stakes through technology and innovation. In order to survive long term, it is crucial for retailers and brands to know an...