A robust patent portfolio is a major component in underpinning a firm’s current and future competitive position. As such, conducting a patent portfolio optimization exercise is critical to ensuring you have the most beneficial patents and r...

  Competition in the IT services marketplace is heating up, as new-age, non-traditional players compete with established incumbents. To retain a competitive edge, global IT firms need to be keenly aware of the competitive landscape. Our ...

A leading e-commerce platform wanted to accelerate its time spent on onboarding its sellers’ product listings as per the firm’s guidelines. Its aim was to do this without hampering quality. The company knew that this would require a granu...

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their ma...

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly perishabl...

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was de...

  Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these s...

Given the rapid developments in vehicle suspension technologies, one of the world’s leading automotive OEMs sought to assess the market for technology. From uncovering preferred segments to gaining a well-rounded perspective on competition,...

  Our client, a leading battery manufacturer, wanted to assess the potential commercialization routes and application areas for its new thin-film battery technology. However, it lacked insight into the market and competitive environment ...

  Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commercialization ...

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