A sales strategy backed by research and keen account insights helps close more deals and build lasting customer relationships. An insight-driven lead generation process allows businesses to focus more on engaging high-value customers r...

  A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provide...

  Developing proactive strategies to better penetrate the market and increase market share requires an accurate and multi-dimensional view of your industry. It provides a clear picture of the competitive landscape, emerging opportunities...

  After COVID, the life sciences industry has seen a rapid acceleration of technological advancements, making it more critical than ever for industry players to keep abreast of current and emerging treatments for their respective therape...

Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior customer experience across its online and offline channels. With e-commerce growing from strength to strength, one of the world...

  As the healthcare industry continues to experience upheavals induced by the pandemic, it’s now more important than ever to get a detailed overview of customer needs, preferences, and behavior, to align business strategies accordingly...

  In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development, portfolio, and marketing decisions.   A leading pharmaceutical...

Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...

In the digital age, education institutions are shifting from books to bytes to enhance students’ learning experiences. Moreover, rapid innovation continues to disrupt traditional teaching methods. Digital education is increasingly becom...

Specialized databases help businesses address specific needs within their organizations. In the news and media industry, specialized databases help organizations meet the information and analysis needs of their customers. It allows them to ex...

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