An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug wa...
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A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia. Its final aim was to build on its strengths in the cardiova...
A global, multi-stage venture capital and growth equity investment firm wanted to identify the top 50 US cancer hospitals based on their performance and medtech initiatives. It was in search of an independent investment research and anal...
The client, a prominent player in the health insurance industry, was looking to broaden its base in the Middle East, specifically in Dubai. To further its footing in the city-state, the organization was on a partner identification hunt for el...
A global integrated pharmaceutical major wanted to understand the adoption pattern of drugs, IVD tests and diagnostic procedures and equipment usage across major hospital chains to protect market share and personalize product offerings for th...
Market testing a medical device prototype to gain customer feedback before its launch. Our client, a major medical device manufacturer, had recently developed an advanced diabetic retinopathy (DR) screening device for the Chinese mar...
Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market. Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to increasi...
A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in the Australian market. But to do so, it was important to understand the existing size and growth rate of the market, the dif...
Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run. A leadin...