Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...

B2B podcasting has emerged as a powerful marketing enabler providing organizations an effective platform to be heard. Yet, there are several mistakes that firms can make in the process. Some of these include not having a clear purpose for the...

With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop, globally, people are confused and anxious about...

As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing priorities. The pandemic has provided an opportunity for marketers to build long-term consumer relationships through a ‘serve...

Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...

Email marketing is one of the most valuable tools for building customer relationships used by small businesses and large enterprises alike. Not only does email communication enable the promotion of products and services, but it also helps bus...

Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through effective content can B2B marketers expand their firm’s digital presence and generate qualified leads. It’s hard...

Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog posts, case studies, or reports, content that speaks directly to the needs of key prospects is paramount for achieving bette...

As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to the situation. Data shows that consumers want to hear more from brands in these times. But with consumer behavior changing ...

In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Content Marketing Institute, 91% of respondents acknowledged investing time in ensuring that their content is credible and f...

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