If the persisting pandemic has underscored anything it is the need for every business to have an online presence. That said, pandemic or no pandemic three-quarters of Americans will shop online. This is driving most brands head over heels to ...

2020 saw a record-breaking e-commerce holiday season. But if the onset of the pandemic was a persistent growth barrier last year, this year it’s the repercussions being felt on e-commerce operations – supply chain disruptions, invento...

Customers expect better digital experiences today than they did in the past. A 0.1 second improvement in mobile site speed brought in an 8.4% increase in conversion rate for retail sites. Aspects like high-speed, consistent omnichannel experi...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and p...

E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them delivered without delay. Speed and scalability are, therefore, quintessential for success. Slow e-commerce operations wil...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...

Customer voice is one of the biggest perks digitization has afforded businesses over traditional media.  That said, apart from managing online reputation and weeding out fake reviews, marketplaces need a deeper level of customer cognizan...

Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through effective content can B2B marketers expand their firm’s digital presence and generate qualified leads. It’s hard...

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