You have an excellent content marketing strategy. But so does your competitor. However, by tomorrow, yesterday’s approach might well be obsolete. Ensuring that your content marketing hits the mark in today’s digitally driven market...
Obtaining relevant traffic and engaging potential customers are among the top challenges facing marketers today. More than 96% of visitors to a business website do not intend to buy. They stick around for no longer than eight seconds. Hence, ...
Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...
Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...
Today’s buyers spend more time researching products and services than interacting with sales executives. So it comes as no surprise that 91% of B2B companies are using content marketing to inform and educate prospects about their offerings....
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...
B2B podcasting has emerged as a powerful marketing enabler providing organizations an effective platform to be heard. Yet, there are several mistakes that firms can make in the process. Some of these include not having a clear purpose for the...
With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop, globally, people are confused and anxious about...
As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing priorities. The pandemic has provided an opportunity for marketers to build long-term consumer relationships through a ‘serve...
Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...