With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...

As we enter into the most happening season of the year, for e-commerce marketing Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday shop...

  You have an excellent content marketing strategy. But so does your competitor. And by tomorrow, yesterday’s approach might well be obsolete. Ensuring that your content marketing hits the mark in today’s digitally driven market is a...

With the holidays around the corner, there’s a lot of buzz around whether shoppers would step out this year as the number of those vaccinated surges. Recent studies reveal that a sizable part of shoppers, 57% to be precise, expect to make m...

The proliferation of voice assistants and other NLP technologies has paved the way for conversational commerce. Voice shopping is estimated to reach USD 40 billion in the US by 2022. While the pandemic is restricting mobility, it has only spu...

Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...

Obtaining relevant traffic and engaging potential customers are among the top challenges facing marketers today. More than 96% of visitors to a business website do not intend to buy. They stick around for no longer than eight seconds. Hence, ...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...

Today’s buyers spend more time researching products and services than interacting with sales executives. So it comes as no surprise that 91% of B2B companies are using content marketing to inform and educate prospects about their offerings....