Customers want to find what they’re looking for as quickly and easily as possible. In fact, research shows that customers who use on-site search and find what they are looking for are twice more likely to convert. So it makes perfect sense to optimize your site’s search engine.
Netscribes’ internal search audit helps clients improve their website’s search algorithms for an intuitive user experience through an in-depth analysis of customer behavior and historical search data.
Through our internal site search audits, you can identify the actual gaps in the search algorithm by seeing where the query breaks and the desired results are not found.
Depending on the context and product type, people’s search patterns may change over time. We provide recommendations for changes in the product content based on our search audit insights.
Product categorization may also affect search results on-site. By providing data-driven recommendations about category and sub-category changes, we make sure that your internal site’s search engine performs better.
Gain an in-depth review of your product detail pages to expose any inaccuracies and to identify strategic performance opportunities.
Netscribes analyzes customer search queries through end-to-end research based on predefined parameters.
Insights derived help clients refine their search algorithms, add or remove verticals, and migrate erroneously categorized products to the relevant product pages.
Insights from the analysis are used to develop SEO-optimized product descriptions, including relevant keywords and HTML tags, across various product categories.
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