In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond to fast-changing consumer behaviors and fluctuations in demand, which makes swift access to consumer insights crucial. Suc...

Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most online marketplaces to the test, uncovering new reasons for brands to rethink their digital strategies. Today, the average...

Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...

The last decade has been nothing but a torrid blend of market disruption and media rebirth. Our core understanding and consumption of media and its management have resulted in near-digitization of the entire media industry. As 2020 unfolds, a...

Particularly now that dropshipping and warehousing have changed the parameters of online retail, the bulk of e-commerce revolves around generic and widely-available products being repackaged and presented in distinct ways to different audienc...

As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that i...

Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily investing in this area, not just to boost visibility, but also to develop brand trust and fuel organic sales. Studies sug...

In a world where the first few online search results can make or break your brand’s image, online reputation management (ORM) is vital. The average internet user spends around 6.5 hours online every day. This means that prospects are combin...

The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities like never before. As companies increasingly engage with their audiences across social media, savvy marketers are using this ...

Social media has become the place for businesses to tap into the “voice of the consumer.” With almost 30% of millennials revealing that they now engage with a brand on social media at least once a month, there’s a tremendous...