Taking your business to the next level can be a challenge. That’s when having a strong social media marketing strategy can come to the rescue. Social media marketing tools like Facebook, Twitter, Instagram, and Snapchat are not just acceler...

Social media has become the place for businesses to tap into the “voice of the consumer.” With 65% of millennials revealing that they would consider buying a product or service recommended by a friend on social, there’s a tremendous opp...

After another frantic weekend of IPL action, the fortunes of the teams, as well as the points table, has witnessed considerable turnaround. MI registered a much-needed win and teams like CSK and SRH have consolidated their top positions in th...

With the IPL play-offs fast approaching, all the teams are scrambling for points at this stage of the tournaments and points are exactly what the current IPL holders MI are looking for. So far this IPL campaign has been nothing short of a dis...

As KKR takes on CSK today at the iconic Eden Gardens in Kolkata in IPL 2018, there are quite a few things that KKR need to worry about. Not only they have to be wary about the belligerent batting form of MS Dhoni and Shane Watson, but because...

Thanks to social media, it’s easy to gauge the popular sentiment around key events such as gaming tournaments. Social media analytics can provide tremendous insight into player and team favorability and reveal the potential winner before th...

What’s the connection between social media and the IPL season? Can it be used to determine the winners of the IPL matches before the match has even been played? If you’re planning to place bets on Kolkata Knight Riders (KKR) or Delhi Dare...

The IPL league standings were shaken up yesterday, following a huge victory by Royal Challengers Bangalore (RCB) against the current holders, Mumbai Indians (MI). The chances of this repeating are quite significant, as the current wooden spoo...

The IPL league standings were shaken up yesterday, following a huge victory by Royal Challengers Bangalore (RCB) against the current holders, Mumbai Indians (MI). The chances of this repeating are quite significant, as the current wooden spoo...

Leading brands are using effective strategies to boost engagement on Instagram. Here's what marketers can learn from them....