Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily investing in this area, not just to boost visibility, but also to develop brand trust and fuel organic sales. Studies sug...

In a world where the first few online search results can make or break your brand’s image, online reputation management (ORM) is vital. The average internet user spends around 6.5 hours online every day. This means that prospects are combin...

The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities like never before. As companies increasingly engage with their audiences across social media, savvy marketers are using this ...

Social media has become the place for businesses to tap into the “voice of the consumer.” With almost 30% of millennials revealing that they now engage with a brand on social media at least once a month, there’s a tremendous...

So here it is! It’s only two days before we get to know who will be crowned the 11th Indian Premier League champion. From the eight teams that challenged for supremacy, we are down to the final three teams. The journey from here to the ...

After another frantic weekend of IPL action, the fortunes of the teams, as well as the points table, has witnessed considerable turnaround. MI registered a much-needed win and teams like CSK and SRH have consolidated their top positions in th...

With the IPL play-offs fast approaching, all the teams are scrambling for points at this stage of the tournaments and points are exactly what the current IPL holders MI are looking for. So far this IPL campaign has been nothing short of a dis...

As KKR takes on CSK today at the iconic Eden Gardens in Kolkata in IPL 2018, there are quite a few things that KKR need to worry about. Not only they have to be wary about the belligerent batting form of MS Dhoni and Shane Watson, but because...

Thanks to social media, it’s easy to gauge the popular sentiment around key events such as gaming tournaments. Social media analytics can provide tremendous insight into player and team favorability and reveal the potential winner before th...

What’s the connection between social media and the IPL season? Can it be used to determine the winners of the IPL matches before the match has even been played? If you’re planning to place bets on Kolkata Knight Riders (KKR) or Delhi Dare...

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