With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...
Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...
One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...
As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...
In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond to fast-changing consumer behaviors and fluctuations in demand, which makes swift access to consumer insights crucial. Suc...
Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...
As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that i...
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily investing in this area, not just to boost visibility, but also to develop brand trust and fuel organic sales. Studies sug...
In a world where the first few online search results can make or break your brand’s image, online reputation management (ORM) is vital. The average internet user spends around 6.5 hours online every day. This means that prospects are combin...
The sheer abundance of social media data has allowed brands to fine-tune their competitive intelligence capabilities like never before. As companies increasingly engage with their audiences across social media, savvy marketers are using this ...