The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shoppers into paying customers became increasingly challenging. This peak season is shaping up to look no different. The pande...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...

One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...

With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday season is intensified. As the peak shopping season draws closer, understanding what will spur holiday purchases this year ...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond to fast-changing consumer behaviors and fluctuations in demand, which makes swift access to consumer insights crucial. Suc...

Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most online marketplaces to the test, uncovering new reasons for brands to rethink their digital strategies. Today, the average...

Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...

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