With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...

As we enter into the most happening season of the year, for e-commerce businesses Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday sho...

Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air than usual? All thanks to the ‘shrinkflation’ wave that’s gripping consumers globally. What is shrinkflation? The term ...

The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shoppers into paying customers became increasingly challenging. This peak season is shaping up to look no different. The pande...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...

One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...

With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday season is intensified. As the peak shopping season draws closer, understanding what will spur holiday purchases this year ...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

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