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iPhone 11 event: Camera, colors top positive reactions on social media

iPhone 11 event social media sentiment

As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that iPhone sales have been declining over the past year, there was a lot riding on the features announced during the launch. Some of the new features announced include the triple camera system, A13 bionic chip, Night Mode and a boost in battery power.

A quick look at the social conversations shows a neutral sentiment for the iPhone 11. We dug deeper to find out the features that audiences liked the most using social media analytics tool, Talkwalker.    

iPhone 11 event: Overall share of sentiment
iPhone 11 event: Overall share of sentiment
Analysis period: September 10 – 11, 2019

What social media users liked most about the iPhone 11

Camera features: With over 146k conversations, the triple-lens rear camera was clearly the main talking point about the latest iPhone. While sentiment towards the camera features was favorable, because of the design, a majority of reactions around it were negative.

iPhone 11 camera – Sentiment analysis
Analysis period: September 10 – 11, 2019

44% of the positive camera reactions were comparisons made with Android phones. Some of the most favorable camera features were the ultra-wide lens (18.1%), dual camera setup (13.2%), and the night mode (10%).

A13 processor: Social media welcomed the improved processor of the iPhone 11. Of the total conversations around the processor, a majority (12%) were positive The new chipset is expected to be more energy-efficient and faster than older versions.

iPhone 11 A13 processor: Sentiment analysis

Colors: The iPhone 11 comes in six new colors: black, white, purple, green, yellow, and Product Red, while the iPhone 11 Pro and iPhone Pro Max come in a new midnight green color, in addition to the familiar space gray, gold, and silver. We recorded a total of 54.7k conversations related to the iPhone colors, a majority (10%) being positive. Midnight green was the most loved color with an 8.4% positive sentiment share, followed by black (4.2%) and purple (3.8%).

iPhone 11 colors: Sentiment analysis

What social media users did not like about the iPhone 11

Design: The triple-camera design was also the most criticized feature of the iPhone 11. Our analysis shows that 42.9% of design-related conversations were negative, with terms like “ugly” and “trypophobia” occurring frequently.

Expensive: Apple iPhones have always come with a premium price tag, and the iPhone 11 was no different. The phones start at $999 for the iPhone 11 Pro and $1,099 for the Pro Max. 63.2% of negative conversations called the phone ‘expensive’

iPhone 11 cost: Negative sentiment word cloud

Top regions of social media conversations

A majority of conversations emerged from South East Asia, followed by the USA and UAE.

iphone 11 event global conversation

Country-wise sentiment split

Conversations around the phone were largely favorable world over, especially in the USA and UAE. However, Japan, a key market for Apple, saw a majority of negative reactions for the latest iPhone.

country wise sentiment split

For more information about Netscribes’ social media listening solutions, contact [email protected].

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