For any company that wants a steady stream of business, moving leads down the sales funnel is highly critical. The sales lead generation process captivates, nurtures, and convert leads into actual customers. 53% of marketers spend at least ha...
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the average global innovation expenses have grown faster than the GDP. In 2018, the global research and development (R&D) sp...
Mergers and acquisitions have been a proven strategy for driving long-term growth for companies. M & A activities have been rising exponentially over the years and in 2020, the global deal value exceeded USD 3.5 trillion. With the ongoing...
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billion mark for three consecutive years (2018-2020), and the trend is expected to continue with investments of USD 125 billion...
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable packaging has become more acute than ever. Both brands and consumers are actively seeking ways to reduce their environment...
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets bigger. Packaging has the potential to evoke a spectrum of feelings in consumers. These could range from concerns about aut...
In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS subscription model. The decision emerged out of the 2009 recession that shook the company’s revenues due to lowered corpor...
Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...
Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...
Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...