For any company that wants a steady stream of business, moving leads down the sales funnel is highly critical. The sales lead generation process captivates, nurtures, and convert leads into actual customers. 53% of marketers spend at least ha...

A helpdesk is a managed operations center that provides consistent, critical support to employees within an organization or, in some cases, to their customers. Employing helpdesk outsourcing services has several benefits for your company, inc...

Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets bigger. Packaging has the potential to evoke a spectrum of feelings in consumers. These could range from concerns about aut...

Pandemics such as the coronavirus can lead to an unforeseen disruption of business operations. Several parts of the world are under complete lockdown. As cases of infected individuals surge rapidly, businesses are faced with increased risk of...

We live in an economy driven by knowledge. Moreover, digitization has made information the lifeblood of most businesses today. In their pursuit to win when met with various competitive pressures, these businesses seek relevant information and...

The growing recognition of the hazards of global trade and development has led to a significant increase in environmental, health and safety (EHS) regulation over the last few years. Industrialization can have harmful impacts such as air, wat...

Procurement is undergoing transformational change across industries. With enterprises becoming increasingly data-driven and the marketplace more competitive, procurement managers are facing tremendous pressures to show greater efficacy and va...

Data management companies play a crucial role in building successful business intelligence (BI) tools. They wade through a sea of data from every source they possibly can to synthesize valuable information for different business requirements....

Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technology and services sector. According to a 2017 ABM Benchmark Study, 87% of marketers consider ABM to provide higher ROI t...

Technology selling can be tough. Customers are often highly-skilled and have varying needs depending on their role and experience levels. Moreover, the technology landscape is rapidly evolving, and sales professionals need to constantly modif...