“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Transformative technology trends in 2024 , which look quite like magic, are bringing about significant changes in the Information Technology (IT) lan...

A customer purchase journey refers to the sequence of interactions a customer has with a brand while buying a product. It includes the entire pathway of interactions from the initial discovery of the brand to the purchase, and even beyond. Th...

Businesses use market opportunity analysis to explore and evaluate potential markets for steady growth in the competitive landscape. Through this analysis, businesses can tap into unknown customer segments, uncover unmet needs, and identify e...

Market Research Intelligence (MRI) is a critical asset to ensure success in today’s highly competitive business landscape. MRI provides high-quality information on market trends and precise forecasts of market shifts. This information enabl...

The present business landscape is rapidly evolving into an uber-competitive environment. In this scenario, businesses aiming to stay ahead must have a strategic understanding of their competition. Competitive intelligence analysis is a vital ...

Online focus groups are gaining widespread adoption in modern business research. With the advent of technology, businesses are rapidly spreading their presence in multiple countries, catering to a diverse customer base of the global market. S...

In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive in the market. Transaction data analysis helps businesses gain actionable and reliable insights into customer behavior. T...

In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essential for businesses aiming to stay ahead of the curve. Consumer behavior trends offer invaluable insights into the...

The landscape of global trade is undergoing a profound transformation, shaped by ongoing geopolitical tensions and shifting alliances. Recent events such as the Russia-Ukraine conflict and escalating US-China disputes have not only disrupted ...

Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict customer actions and enhance the overall customer experience. The process includes studying customers to gather intelli...