Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technology and services sector. According to a 2017 ABM Benchmark Study, 87% of marketers consider ABM to provide higher ROI t...

Technology selling can be tough. Customers are often highly-skilled and have varying needs depending on their role and experience levels. Moreover, the technology landscape is rapidly evolving, and sales professionals need to constantly modif...

The lack of product and service knowledge on the sales frontlines is one of the worst nightmares for a salesperson. While working with outdated models of business development has often been the culprit in such situations, battle cards are a q...