Seller onboarding and seller support is the process of providing new sellers with the resources and support they need to get their business up and running online. This might include helping them get set up on a marketplace, providing customer...

For any company that wants a steady stream of business, moving leads down the sales funnel is highly critical. The sales lead generation process captivates, nurtures, and convert leads into actual customers. 53% of marketers spend at least ha...

In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...

Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation for any business strategy. Those responsible for driving sales growth across markets constantly seek to understand their ri...

In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially, it’s a process of providing an accurate picture of a firm to help: Sales and marketing teams pitch their services bett...

Understanding product profitability is one of the most vital insights business leaders need for steering their firms in the right direction. Knowing which products are most profitable can help them allocate their resources to their best advan...

Winning a potential sales deal requires the perfect blend of skill and data. While engaging with a prospect, sales reps are highly dependent on accurate account data, market information, and stakeholder insights. However, being time- and reso...