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In order to meet the demand for superior customer experience within the evolving insurance industry, our client – a US-based life and health insurance firm – wanted to gain competitive insights about online insurance providers. Netscribes...

Market testing a medical device prototype to gain customer feedback before its launch.   Our client, a major medical device manufacturer, had recently developed an advanced diabetic retinopathy (DR) screening device for the Chinese mar...

Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market.   Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to increasi...

One of the world’s largest IT equipment and services company headquartered in Japan was looking for support in evaluating prospective clients for a specific set of products for the Indian market. Knowing that every company is different, it ...

A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in the Australian market. But to do so, it was important to understand the existing size and growth rate of the market, the dif...

Planning a go-to-market strategy to enter a new market can be daunting. There are several factors to be considered –  the market dynamics, competition, differences in the language, culture, laws and regulations. You need a deep unders...

A global supplier of polyphenol extracts wanted to understand the need for its products in the dietary supplements market. To do so, the client’s sales team wanted to identify potential manufacturers and suppliers of nutritional supplements...

Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of product...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run. A leadin...

The client, a multinational automaker, wanted to conduct a competitor mapping exercise so that they could gauge the channel development actions of their competitors in India and stay ahead of any market developments related to respective chan...