Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals. Our client, a leading home fitness equipment provider, with a global presence, wanted to conduct a brand performance asse...
Sheet molding compounds (SMC) have been around since over half a century and have found varied automotive applications like body panels, pickup boxes, tonneau covers, front-end modules, cowling, air deflectors, underbody shields, aero skirtin...
“Now is the chance for brands to get ahead by embracing the digital future. Metaverse shopping adoption trends may seem like just another thing to do as part of digital transformation. Nevertheless, you should embrace the Metaverse. Learn w...
Growth in the global E2W and E3W markets is accelerating. India offers the world’s largest untapped market in the E2W segment. It is growing at a nascent stage and accounts for less than 1% of the total 2W sales. Falling battery cos...
A sales strategy backed by research and deep account insights helps close more deals and build lasting customer relationships. An insight-driven lead generation process allows businesses to focus more on engaging high-value customers rather t...
A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provides in-de...
Developing proactive strategies to better penetrate the market and increase market share requires an accurate and multi-dimensional view of your industry. It provides a clear picture of the competitive landscape, emerging opportunities, among...
After COVID, the life sciences industry has seen a rapid acceleration of technological advancements, making it more critical than ever for industry players to keep abreast of current and emerging treatments for their respective therapeutic ar...
As the healthcare industry continues to experience upheavals induced by the pandemic, it’s now more important than ever to get a detailed overview of customer needs, preferences, and behavior, to align business strategies accordingly...
In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development, portfolio, and marketing decisions. A leading pharmaceutical...