Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and...

  Besides causing unprecedented business disruptions, the COVID-19 outbreak has rendered a chockful of market reports and company analysis redundant. Eager to get back on track with its sales outreach and pursue the right accounts, a tel...

In the age of comparison shopping, setting a competitive price is essential for increasing market share. But competitive pricing can be hard when there’s no visibility into your competitor’s pricing strategies. To overcome this challenge,...

  An increasing number of organizations are prioritizing analytics to solve business problems. While it offers tremendous opportunity, practical implementation can be complicated. Applying the learnings drawn from other analytics project...

The pervasiveness of smartphones and internet connectivity are propelling cashless payments across the globe. As digital transactions replace cash, payment companies have become some of the most successful enterprises. To stay in step with th...

One of India’s leading manufacturers and exporters of two- and three-wheeler vehicles wanted to expand its international presence through deeper competitive insight. It worked with Netscribes to benchmark itself against 10 competitors in 20...

A leading manufacturer of printing and scanning solutions wanted to identify the business opportunities that existed in the prototype 3D printing market. The firm sought a clear understanding of the market potential and demand for prototype 3...

A robust patent portfolio is a major component in underpinning a firm’s current and future competitive position. As such, conducting a patent portfolio optimization exercise is critical to ensuring you have the most beneficial patents and r...

Given the rapid developments in vehicle suspension technologies, one of the world’s leading automotive OEMs sought to assess the market for technology. From uncovering preferred segments to gaining a well-rounded perspective on competition,...

  Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commercialization ...

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