Competitive analysis of online life insurance firms



With the growing trend of online insurance, it was observed that a mounting number of people were researching and applying for insurance online. Our client, a leading US-based reinsurance company wanted to gain competitive intelligence by evaluating customer experience and referrals on the sales of life insurance plans. The reinsurance major wanted to understand:

  • Level of customer satisfaction during the insurance lifecycle
  • Enquiries in purchasing life insurance cycle
  • Premium paid for different coverage and time period
  • Customer referral choices

Netscribes stepped in as the market researcher for the insurance firm and, after carrying out a statistical analysis of the competitive data, derived insights into the customer expectations and competition to provide strategic visions on desired marketing strengths.


Download this case study to find out how our client was able to identify the impact of online customer experience on life insurance brands and construct a customized marketing mix based on the competitive analysis conducted by Netscribes.

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