The electric vehicle (EV) market in India is expected to hit over 63 lakh unit mark per annum by 2027, according to a report by the Indian Energy Storage Alliance (IESA). Between 2020 and 2027, the EV market is expected to grow at a CAGR of 4...
“Think now, think virtual, think customized, think immersive.” – that’s the pitch metaverse is making to every savvy business under the sun. The global metaverse in retail and e-commerce market was valued at USD 8.3 billion in 202...
Micro-mobility is the ‘Model-T’ movement of our time and will change how we move around. It is a key part of achieving net-zero emissions for transport. Moreover, industry players are actively seeking ways to grow faster, achieve rapid ...
Decades ago, owning a PlayStation or XBOX series meant setting up an ornate assortment of consoles, a television set, speakers, and a huge collection of game DVDs. Today, you can keep the nostalgia alive, for the next phase of digital enterta...
2021 witnessed a record sale of electric two-wheeler (E2W) vehicles in India. Over 2.4 lakh units were sold with a 132% growth. To add to this glory, 2022 is likely to see a 6x growth in E2W vehicle sales. Given an optimistic response, many O...
Narayanaswamy (Bala) Subramanian, Associate Vice President of Products at Netscribes, discusses the inside-out of why conducting a prior art search holds value for innovators in an uber-competitive landscape. For innovators, it is always a ...
Change is the only constant. The pandemic brought with it several challenges, and companies that realized empathy in their communication with customers withstood uncertainty. For B2B marketers today, it’s ‘you blink, you loseR...
What products should I keep, carry, or drop from my existing assortment? This is a persistent question on the minds of not just category managers at physical stores but e-commerce ones as well. Every seasoned e-commerce player is constantly r...
90% of B2B decision-makers expect the shift to digital to endure for the long term. The post-pandemic B2B buyer wants sales leaders to modernize quickly. Moreover, the number of decision-makers involved in purchasing decisions has expanded mu...
The electrical vehicle (EV) industry in India has witnessed a rapid transformation over the last few years. There is a strong business case for high-quality EV which is why we are witnessing a switch to this category. The market size for elec...