Decades ago, owning a PlayStation or XBOX series meant setting up an ornate assortment of consoles, a television set, speakers, and a huge collection of game DVDs. Today, you can keep the nostalgia alive, for the next phase of digital enterta...

2021 witnessed a record sale of electric two-wheeler (E2W) vehicles in India. Over 2.4 lakh units were sold with a 132% growth. To add to this glory, 2022 is likely to see a 6x growth in E2W vehicle sales. Given an optimistic response, many O...

Narayanaswamy (Bala) Subramanian, Senior Manager – Innovation Insights and Strategy at Netscribes, discusses the inside-out of why conducting a prior art search holds value for innovators in an uber-competitive landscape.  For innovato...

Change is the only constant. The pandemic brought with it several challenges, and companies that realized empathy in their communication with customers withstood uncertainty. For B2B marketers today, it’s ‘you blink, you loseR...

What products should I keep, carry, or drop from my existing assortment? This is a persistent question on the minds of not just category managers at physical stores but e-commerce ones as well. Every seasoned e-commerce player is constantly r...

90% of B2B decision-makers expect the shift to digital to endure for the long term. The post-pandemic B2B buyer wants sales leaders to modernize quickly. Moreover, the number of decision-makers involved in purchasing decisions has expanded mu...

The electrical vehicle (EV) industry in India has witnessed a rapid transformation over the last few years. There is a strong business case for high-quality EV which is why we are witnessing a switch to this category. The market size for elec...

We are heading towards the smart world that offers smart homes, smart cities, and industrial and business automation through IoT and Artificial Intelligence. In essence, AI makes it possible for machines to think. Today’s AI applications ca...

In January 2021, Florida Healthy Kids Corporation reported one of the biggest healthcare data-security breaches, globally, to date. A startling 3.5 million individuals were impacted by the breach, giving cyber-criminals access to crucial data...

The scope of in-vehicle communication is expanding and so is the evolution of automotive electrical/electronic (E/E) architecture towards software-oriented design. Increasing demands for sophisticated electronic features in vehicles are drivi...

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