Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positioning, pricing, marketing campaigns, and other relevant factors. Competitive intelligence helps automotive companies gain ...
Competitive analysis in the insurance market space helps to identify industry trends and understand the market. It also provides insights on how your services can work to stay ahead of your competitors. It enables you to develop a strategy ba...
The intricacy of the insurance sector has long been a deterrent to new entrants in the market, along with other entry-level obstacles. Essentially, this has shielded insurance firms from new types of competitors that offer seamless, customize...
What is the marketing landscape? In a nutshell, marketing landscape analysis is the study of many aspects of businesses and industries including important markets, strategies, competitors, strengths, and characteristics. Analysis of the marke...
Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insurance, workers compensation insurance, and others. Insurance organizations are leveraging technology to gain a competitive...
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...
“You should learn from your competitor, but never copy. Copy and you die.”– Jack Ma, Executive Chairman of Alibaba Group Jack Ma may be oversimplifying here, but it’s nothing short of the truth coming from a leader of Amazon...
All organizations gather competitive intelligence in some form or another. Although prevalent, its impact on decision-making varies. In fact, in a study by HBR, 45% of CI managers said that their insights made little difference to impro...
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the average global innovation expenses have grown faster than the GDP. In 2018, the global research and development (R&D) sp...
Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation for any business strategy. Those responsible for driving sales growth across markets constantly seek to understand their ri...