With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...

One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...

With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday season is intensified. As the peak shopping season draws closer, understanding what will spur holiday purchases this year ...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond to fast-changing consumer behaviors and fluctuations in demand, which makes swift access to consumer insights crucial. Suc...

Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...

As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that i...

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