With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...
As we enter into the most happening season of the year, for e-commerce marketing Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday shop...
Welcome emails are a little like a first date: You need to make a good first impression to win your new prospects over and turn them into customers. Here’s why: (Source) The beautiful thing with a welcome email is that users expect to r...
You have an excellent content marketing strategy. But so does your competitor. And by tomorrow, yesterday’s approach might well be obsolete. Ensuring that your content marketing hits the mark in today’s digitally driven market is a...
Obtaining relevant traffic and engaging potential customers are among the top challenges facing marketers today. More than 96% of visitors to a business website do not intend to buy. They stick around for no longer than eight seconds. Hence, ...
Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...
Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...
Today’s buyers spend more time researching products and services than interacting with sales executives. So it comes as no surprise that 91% of B2B companies are using content marketing to inform and educate prospects about their offerings....
In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...