Presentation is undoubtedly important in the e-commerce world. In a brick-and-mortar store, you have the benefit of shoppers getting to examine your wares, but you have no such luck online. Every site visitor must first decide to what extent ...

Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday traffic. As with every year, online will play a major role in influencing holiday purchases. So if your online content do...

Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content strategy is essential. Why rich? Think of it in this way. Product content is like your sales executive convincing a prospe...

Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers consider product content a ‘very important’ factor before making a purchase decision. In fact, a study conducte...

Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the same ease of finding products and swift deliveries. Forrester estimates that B2B e-commerce will reach $1.2 trillion and a...

Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and-feel’ products before purchasing. No wonder, product content, including images, product descriptions, and videos, becom...

Unsure about what goes into creating A+ content for Amazon? Here’s a sneak-peek at the best practices to keep in mind while writing A+ content....