There’s a growing need for businesses to bridge the gap between data analysis and real-world action. While sophisticated data warehouses store a wealth of information, translating that data into actionable strategies for sales, marketing, a...

Businesses are increasingly recognizing the strategic value of harnessing data for informed decision-making. That’s where the integration of data and analytics services has become pivotal for sustainable growth. Data and analytics services ...

The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to process around 12 images per second. This limited duration of visual perception highlights the rapid pace at which our brain...

The e-commerce industry has been growing rapidly in recent years, and as a result, customer expectations are constantly evolving. Customers today demand personalized, convenient, and frictionless experiences when shopping online. To meet thes...

In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...

As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ lives. They are working in this direction through medical-advice mobile apps, tracking drivers’ braking behaviors, and e...

Big data has been driving monumental advancements across industries optimizing business operations and expediting supply chain and logistics processes, to say the least. In healthcare, it’s simplifying strenuous tasks – from consolida...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and p...

Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressures to attract higher sales volumes, if not done right, discounts can stack up losses instead of returns. Poor visibility ...