Digital is a game-changer in B2B marketing and sales. Studies show that B2B digital leaders generate 3.5 percent more revenue growth and are more profitable than others in their field. As more B2B marketing and sales teams accelerate digital,...
As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to the situation. Data shows that consumers want to hear more from brands in these times. But with consumer behavior changing ...
Content is an indispensable cornerstone of every business. Whether it’s lead generation or lead nurturing or simply creating brand awareness or loyalty, content is at the core of it all. Moreover, all types of content marketing put together...
English is a wonderful language because it is inclusive and ever-evolving. As an Indo-European language, English has rapidly spread across the world. According to Ethnologue, as of 2019, English is the most-spoken language of the world with a...
As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that i...
For marketers, a well-researched whitepaper or report that offers industry insight is the holy grail. This kind of research report is exciting to build content around since the usefulness of the data is evident. But that doesn’t mean creati...
In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Content Marketing Institute, 91% of respondents acknowledged investing time in ensuring that their content is credible and f...
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily investing in this area, not just to boost visibility, but also to develop brand trust and fuel organic sales. Studies sug...
The words consumer, customer, and shopper, are often used interchangeably in lay conversation, but each word has a different meaning in the business language and points to a radically distinct segment of the population. If you’re struggling...
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, inform buyer decisions or educate existing customers about your products and services, marketers need solid content in the r...