Developing proactive strategies to better penetrate the market and increase market share requires an accurate and multi-dimensional view of your industry. It provides a clear picture of the competitive landscape, emerging opportunities, among...

Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these spends. ...

Despite standing out for its social media engagement activities, a leading Indian banking and financial services provider struggled to manage the ever-growing number of brand conversations across social media channels. The brand’s social ...

One of India’s leading banking and financial services provider found that a growing number of consumers were using social media to report service inquiries. A large number of issues were being left unattended, due to the sheer volume of con...