User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think, the search terms they use,  their core buying intent, the features they seek, and mu...

  Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these s...

Despite standing out for its social media engagement activities, a leading Indian banking and financial services provider struggled to manage the ever-growing number of brand conversations across social media channels. The brand’s social ...

  One of India’s leading banking and financial services provider found that a growing number of consumers were using social media to report service inquiries. A large number of issues were being left unattended, due to the sheer volume...