For clothing brands to understand their target customers and identify the latest trends and consumer preferences in the retail and fashion industry, a constant assessment of the market is highly crucial. Our client, a leading player in...

Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals. Our client, a leading home fitness equipment provider, with a global presence, wanted to conduct a brand performance asse...

Providing relevant offerings to buyers at every stage of their journey requires a granular understanding of the B2B customer experience. With new technologies and market shifts shaping buyer expectations, B2B organizations, such as technology...

A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provides in-de...

  In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development, portfolio, and marketing decisions.   A leading pharmaceutical...

Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...

Specialized databases help businesses address specific needs within their organizations. In the news and media industry, specialized databases help organizations meet the information and analysis needs of their customers. It allows them to ex...

Every business determined to stay in the lead needs a dedicated research base for reliable and timely industry insights to power strategic decisions. A leading telecom firm wanted to establish a similar research delivery process to seamlessly...

Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and...

In the age of comparison shopping, setting a competitive price is essential for increasing market share. But competitive pricing can be hard when there’s no visibility into your competitor’s pricing strategies. To overcome this challenge,...