A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provide...

  In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development, portfolio, and marketing decisions.   A leading pharmaceutical...

Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...

Specialized databases help businesses address specific needs within their organizations. In the news and media industry, specialized databases help organizations meet the information and analysis needs of their customers. It allows them to ex...

Every business determined to stay in the lead needs a dedicated research base for reliable and timely industry insights to power strategic decisions. A leading telecom firm wanted to establish a similar research delivery process to seamlessly...

Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and...

In the age of comparison shopping, setting a competitive price is essential for increasing market share. But competitive pricing can be hard when there’s no visibility into your competitor’s pricing strategies. To overcome this challenge,...

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug wa...

  A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia.  Its final aim was to build on its strengths in the c...

  In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that withou...

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