Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and...

In the age of comparison shopping, setting a competitive price is essential for increasing market share. But competitive pricing can be hard when there’s no visibility into your competitor’s pricing strategies. To overcome this challenge,...

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug wa...

  A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create an informed expansion strategy for Philippines and Indonesia.  Its final aim was to build on its strengths in the c...

  In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that withou...

A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, wanted to perform a TCO analysis of marine engines across the US, Europe, and Southeast Asia. This required gathering...

  A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, sought data-driven insights to guide their strategic plan to enter the US class 8 truck market. Their existing...

Our client, one of the largest fast-food restaurant companies in the world, wanted to create a more appealing chicken-based menu in many of its restaurants in Europe. It required deeper insights into the consumption behavior and perception t...

  A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countries. As consumer expectations evolve constantly, the company wanted to track customer preferences towards products ...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run. A leadin...

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