In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that without gaini...

A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countries. As consumer expectations evolve constantly, the company wanted to track customer preferences towards products and bra...

Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of product...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run. A leadin...

How customers perceive your brand can indicate the growth of a business. Understanding brand perception requires listening to customers and actively seeking out their feedback. Our client, a renowned automobile brand manufacturer, had been ca...

Channel management and consumer analysis is one of the important functions of marketing and helps in selling goods and services to the customer. It also assists in streamlining communication between the business and the customer.   Our c...