Measuring brand performance for a leading insurance provider
A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodic
Customer behavior analysis for increasing product usage
Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and
Deriving consumer insights from user-generated data
The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the chan
Product testing to inform marketing strategy of respiratory disposables
A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN co
Customer needs and buying behavior assessment for fuel and non-fuel products
In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buyi
Global fast food chain sharpens menu appeal with consumer perception analysis
Challenge The client wanted to undertake a consumer perception analysis to assess the feasibility of launching a chicken
Brand Health Tracking for Informed Marketing Strategy
A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countr
Consumer intelligence: Understanding the impact of price change on product sales
Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price
Concept testing to understand the market viability of new healthcare devices
Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to asse
How Brand Perception and Performance Benchmarking Analysis helped a company strengthen its brand positioning
How customers perceive your brand can indicate the growth of a business. Understanding brand perception requires listeni
How Consumer Analysis transformed a company’s Marketing and Sales Strategy
Channel management and consumer analysis is one of the important functions of marketing and helps in selling goods and s
