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A US-based energy drink brand, with a large customer base in the eSports community wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their mar...

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly perishabl...

  Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these s...

  A US-based brand manufacturer wanted to revamp its e-commerce content to meet the evolving demands of its customers in the Southeast Asian market. In a market lacking consistency and standardization of product information, the enterpri...

    The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock de...

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent research partner...

An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. This drug wa...

A global integrated pharmaceutical major wanted to understand the adoption pattern of drugs, IVD tests and diagnostic procedures and equipment usage across major hospital chains to protect market share and personalize product offerings for ...

Despite standing out for its social media engagement activities, a leading Indian banking and financial services provider struggled to manage the ever-growing number of brand conversations across social media channels. The brand’s social ...

Our client, one of the largest fast-food restaurant companies in the world, wanted to create a more appealing chicken-based menu in many of its restaurants in Europe. It required deeper insights into the consumption behavior and perception t...

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