Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals. Our client, a leading home fitness equipment provider, with a global presence, wanted to conduct a brand performance asse...

Providing relevant offerings to buyers at every stage of their journey requires a granular understanding of the B2B customer experience. With new technologies and market shifts shaping buyer expectations, B2B organizations, such as technology...

Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step. It ena...

A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provides in-de...

Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and...

    The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock de...

A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN countries. However, given the market expanse and the dynamics of existing products it needed an independent research partner...

  In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buying behavior and purchase patterns for fuel and non-fuel related services in Malaysia. The company knew that withou...

A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countries. As consumer expectations evolve constantly, the company wanted to track customer preferences towards products and bra...

Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of product...

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