Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of product...

Channel management and consumer analysis is one of the important functions of marketing and helps in selling goods and services to the customer. It also assists in streamlining communication between the business and the customer.   Our c...

A premium global health food firm based in Israel wanted to improve the sale of their luxury dates.  However, it had little insight into the buying habits and lifestyles of their customers and, consequently, lacked personalized communication...

Our client, the second largest food and beverage company in the world, wanted to assess the market size and potential and growth opportunity for flavored milk and convergence drinks in Russia. It was in search of a partner that could provide ...