Automotive & Mobility, Technology Research

OEM strategy and competitive benchmarking for automotive software architecture

A global leader in embedded and connected software solutions for the automobile industry serves as a catalyst for innovation. Their expertise spans automotive software architecture, connectivity, security, automated driving, and user experience.


The firm recognized the need for comprehensive market intelligence to assess their product and service portfolio, especially in the automotive software architecture space. They sought to partner with us to gain insights into market potential, competitive intelligence, OEM benchmarking, future roadmap evaluation, and OEM-supplier relationships. Their objective was to gather valuable insights and formulate an effective business development strategy.


Through our in-depth qualitative and quantitative research, we enabled the company to optimize their automotive software architecture portfolio effectively. By providing actionable insights, we empowered stakeholders to formulate an informed business development strategy for automotive software.


Download the case study to see how armed with our intelligence, they were equipped to drive innovation, navigate the evolving automotive landscape, and maintain their competitive edge.

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