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CPG industry challenges

2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. During e...

Channel Partner Intelligence

In the ever-evolving business landscape, strategic partnerships play a pivotal role in driving growth and success. The establ...

customer intelligence strategy

Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict cu...

CPG Industry Trends 2024

The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few mont...

brand performance measurement

In the highly competitive automotive sector, brand performance measurement stands as a pivotal indicator of an automaker̵...

Animated videos narrative

As businesses, markets, and their surrounding realities evolve, captivating your audience is not just an art—it’s a s...

Generative AI

The emergence of generative artificial intelligence (AI) stands as a pivotal moment, reshaping traditional paradigms of creat...

Orphan drugs technology

Pharmaceutical companies historically encountered various obstacles in developing orphan drugs and technology support, target...

Operational Analytics

There’s a growing need for businesses to bridge the gap between data analysis and real-world action. While sophisticated da...

medical devices trends

Medical devices comprise a vast array of products and are considered an essential part of the healthcare industry. They are u...

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