OEM strategy and competitive benchmarking for automotive software architecture

The automotive software market is rapidly evolving, driven by the increasing adoption of advanced driver assistance systems (ADAS), electric vehicles (EVs), and autonomous vehicles (AVs). OEMs are increasingly investing in software development architecture to differentiate their offerings and meet the changing demands of consumers. In this context, OEM strategy and competitive benchmarking are essential for automotive software architecture providers to remain ahead of the curve.

Netscribes recently conducted a comprehensive OEM strategy and competitive benchmarking study for a leading global provider of embedded and connected software products and services for the automotive industry. Read on to discover how the company drove innovation, navigated the evolving automotive software architecture landscape, while maintaining their competitive edge.

Objective and challenges

The automotive software provider required comprehensive market intelligence, including an analysis of market potential and competitive intelligence, to assess their existing product and service portfolio.
Additionally, the client sought an in-depth analysis of software and electrical/electronic (E/E) architecture, which encompassed OEM benchmarking, future roadmap evaluation, and examination of OEM-supplier relationships. The objective was to

• Gather valuable insights
• Formulate an effective business development strategy

Approach and solution

Our team presented a solution framework aligned with the client’s overarching objectives to achieve the desired outcome. We implemented the following approach to deliver a comprehensive solution:

• Framed a dedicated market assessment and forecasting model specifically tailored for the global automotive software market, considering various factors that provided a three-dimensional perspective from the AV, EV, and IV OEMs, Tier-1 suppliers, and technology provider’s viewpoint.
• Developed a competitive landscape analysis of the client peers, focusing on key attributes of the automotive software.
• Adopted a tier-down approach to assess the software and electrical/electronic (E/E) architecture of leading OEMs.
• Mapped the future roadmap and aspirations of prominent OEMs from a vehicle architecture perspective.
• Employed a data-centric approach to gather and analyze information on supplier relationships, with a specific focus on software and electrical/electronic (E/E) architecture.

Results delivered

Our automotive and mobility intelligence team accomplished the following outcomes:

• Comprehensive analysis of the global automotive software market, including segmentation by vehicle class, software layer, and function.
• Development of a landscape showcasing the top software suppliers for automotive OEMs, along with benchmarking of their products and services.
• In-depth examination of leading OEMs’ software and E/E architecture strategies, as well as their aspirations for software-defined vehicles (SDVs).
• Extensive coverage of the dynamics of supplier relationships within the automotive software industry.