What’s new in 2024?
The whitepaper reveals that B2B content marketing is experiencing a significant transformation in 2024, with nearly half of marketers planning to increase their budgets to adapt to the latest trends. Among the key findings, video content continues to reign supreme in content consumption, while thought leadership and interactive media are gaining momentum, enhancing audience engagement and offering more personalized experiences through AI-driven technologies.
Emerging trends to watch
- Video content dominance: Supported by a record-high 91% adoption rate among businesses, video content, including webinars and video-based thought leadership, is pivotal for cutting through search result clutter.
- Rise of thought leadership: High-quality thought leadership content, including case studies and customer stories, is crucial for building brand authority and aiding in the buying cycle.
- Interactive media engagement: Interactive content like quizzes, polls, and animated infographics are becoming indispensable for their ability to engage users more effectively.
- AI-driven personalization: With 64% of professionals already utilizing AI, its role in enhancing content personalization is undeniable, revolutionizing target accuracy and engagement rates.
- Social media as a promotional powerhouse: LinkedIn remains the top platform for B2B content promotion, with 84% of marketers leveraging its professional network.
- The role of outsourcing:To scale content production without compromising quality, 48% of B2B companies are turning to outsourcing, tapping into external expertise and resources.
Overcoming challenges
Despite the promising trends, the whitepaper doesn’t shy away from addressing the challenges that come with these opportunities. From navigating the complexities of the buyer’s journey to combating content saturation and adapting to shifting algorithms, Netscribes offers actionable solutions to help marketers overcome these hurdles and effectively engage their B2B audience.
“In 2024, we’re quite excited about the surging role of AI,” said Soma Bhattacharjee, Group Manager at Netscribes. “As a powerful tool for personalization, data analysis, and content optimization, AI can empower B2B content marketers to forge deeper connections, generate qualified leads, and ultimately achieve sustainable growth.”
The whitepaper, ‘Mapping 2024’s B2B Content Marketing Strategies and Trends,’ is now available for download. Marketers and business leaders are encouraged to access this valuable resource to stay ahead of the curve in content marketing and strategy.
About Netscribes
Netscribes Data & Insights is a global data, insights, and digital solutions firm that helps fast-growing firms in the digital economy achieve their strategic growth objectives. Netscribes technology-driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. Over the last two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For more information, please visit https://www.netscribes.com/
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