Mapping 2024’s B2B content marketing strategies and trends

26 Feb, 2024

B2B content marketing strategy 2024

As 2024 unfolds, the corporate realm is evolving rapidly, with nearly half the marketers gearing up to redefine their B2B content marketing strategies. Businesses are proactively adapting to stay relevant in the digital space, where attention is a premium currency.

Before one begins, establishing clear, measurable goals for content campaigns, such as lead generation, brand awareness, or customer retention, is crucial to proving ROI on what’s selling. Why? Gartner reports that 83% of a typical B2B purchasing decision happens before a buyer engages directly with a provider.

So how can businesses get their buyers to stop scrolling, be curious, and ask for a demo or consultation without one formal human conversation? Uncover strategies to tackle the complexities of a buyer journey involving multiple stakeholders. Overcome resource constraints, cut through content saturation, adapt to shifting algorithms, and master the art of ROI tracking.

Dive into our latest whitepaper Mapping 2024’s B2B content marketing strategies and trends and leave with actionable insights and exceed your organization’s marketing goals:

Key Takeaways:

  • Thought leadership content rises in importance, ensuring high-quality engagement.
  • Interactive media boosts engagement by 52.6%, offering tailored and immersive experiences.
  • AI optimizes content personalization, leading to significant improvements in engagement rates.
  • Social media remains a top choice for B2B content distribution.
  • Outsourcing proves crucial for scaling content production and addressing challenges faced by businesses.

Discover how businesses are adapting, the challenges they’re overcoming, and the innovative solutions paving the way. Stay ahead in the ever-evolving realm of B2B content marketing with strategies and trends shaping 2024. Ready to make a lasting impact? Download the whitepaper to get a roadmap for marketers to capitalize on opportunities and navigate challenges in 2024.



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