Research shows that the most successful B2B marketers devote 40% of their marketing budget towards content marketing. Moreover, 66% of those marketers will increase their investment over the next 12 months.   Content marketing has become...

Digitization has made its way through private equity and venture capital firms. There are two simple reasons for that: it offers a competitive advantage and promises a higher ROI by creating greater efficiencies across PE/VC operations.  &nb...

The total addressable Metaverse market stands at USD 30 trillion, with immense possibilities across several industries like e-commerce, entertainment, automotive, and tourism to name a few.   The Metaverse holds enormous promise for the ...

Rapidly evolving technology has led financial services companies to interact differently with consumers. The integration of robotic process automation (RPA), cognitive automation (CA), and artificial intelligence (AI) in services automation b...

The Indian digital health market is booming, owing to the COVID-19 pandemic, which sparked a wave of digital transformation across the healthcare ecosystem. It is predicted to reach INR 882.8 billion by 2027, growing at a CAGR of 21.36% durin...

Convenience and value of time are two fundamental priorities that the pandemic has woven into the fabric of post-Covid customer behavior. The growing demand and willingness to pay for such privileges have formed the runway for the likes of Go...

Traditional entry barriers to the financial services industry have been very high. This is due to a combination of regulatory burdens and high capital requirements, which can make starting a new business prohibitive, especially for retail ban...

Global banking is set to enter a new era of divergent growth over the next five years. According to a McKinsey study, the last decade (2011-2020) was one of convergent resilience that saw banks focus on activities involving rebuilding regulat...

In 2021, Indian FinTechs raised a record funding of USD 9 billion. From supporting payments to neobanks, insurance, and lending, fintech adoption is only gaining more traction. In fact, one of the fastest-growing fintech markets in the world,...

As of 2021, approximately 537 million adults are currently living with diabetes, across the world. This number is projected to rise to 643 million by 2030 and 783 million by 2045. Given the high level of support and treatment costs associated...

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